Meet Your Mentor
Jason Paris
Entrepreneur, coach, husband, father of five, ultrarunner, and private pilot. He built a $20M company and scaled it into a portfolio of dozens more. And through it all, he never lost sight of what actually matters.
Meet Your Mentor
Entrepreneur, coach, husband, father of five, ultrarunner, and private pilot. He built a $20M company and scaled it into a portfolio of dozens more. And through it all, he never lost sight of what actually matters.
The Full Arc
Most coaches teach theory. Jason has spent two decades building, scaling, and testing their ideas against real life. Here's the journey.
2012 — The Painter
Jason didn't start painting because he loved the craft. He started because he saw an industry full of unprofessional operators and recognized an opportunity to do better.
Paris Painting launched in Minneapolis with Jason and a few college roommates. No systems, no playbook. Just a commitment to doing work right and building something sustainable.
2013 — 2020 · The Operator
Jason systematized everything with intention. Open-book management, financial literacy programs for crew members, professional uniforms and vehicles, detailed systems at every level. He ran a painting company like any Fortune 500 would.
The real growth came through delegation and building layers of leadership. Paris Painting passed $1M, then $5M, $10M, and eventually $20M+. Each milestone required rebuilding the foundation from the ground up.
Along the way, he became a visible presence in the industry — 100+ podcast appearances, speaking engagements, board leadership, and a reputation for being direct, principled, and professional.
2021 — 2023 · The Visionary
Jason realized the playbook that built Paris Painting could work elsewhere. He founded Aleph Holdings, a portfolio of 25+ painting and contracting companies with $100M+ in combined revenue. Each keeps its own identity while sharing systems, expertise, and operational discipline.
He also launched Aleph Capital for real estate investments and became a sought-after speaker. His frameworks began challenging an industry full of undisciplined operators to professionalize.
2023 — Present · The Coach
Before all the success, Jason had learned something crucial: success without meaning is just a more expensive version of being stuck.
He formalized the Life Arrow — a framework he'd been using personally since age 22. It starts with identity and purpose before ever touching goals. He refined it through a decade of pressure-testing it against real life. When peers started asking for guidance, he walked them through the same process that had shaped his own decisions.
40+ coaching clients later, the framework has proven itself. Not because it's clever or novel. Because it was born from actually building, scaling, achieving, and then asking: "What was the point?"
Foundation
Jason is openly Christian, and his faith is at the center of everything he does. His personal purpose statement is "Praise, Revere and Serve God." It's not a tagline. It's the anchor for every decision and relationship.
With clients who share his faith, scripture and prayer are a natural part of the work. With clients who don't, Jason adapts the language while preserving the concepts. The framework works across any belief system because identity and intention are universal.
What doesn't change: the conviction that success is stewardship, not entitlement. That resources are tools for service. And that the reason to build something great is what you do with it after.
"All resources, money, people, opportunities, are entrusted, not owned. Success creates responsibility, not entitlement."Jason Paris
The Rest of the Story
Training for 100-mile and 200-mile races. Not because they're comfortable, but because endurance teaches what comfort never will.
Flies as a way to push limits and see the world from a different vantage point. Sometimes with his kids in the back seat.
Married to Amy. Five homeschooled children. The family section of his own Life Arrow is just as detailed as the business one.
By the Numbers
Ready?
Book a free 20-minute intro call. Jason will walk you through the Life Arrow, answer your questions, and help you decide if this is the right fit.
Book Your 20-Minute Intro Call The arrow flies the moment you let go.