✦ Meet Your Mentor
Entrepreneur, coach, husband, father of five, ultrarunner, private pilot, and the guy who built it all without forgetting what actually matters. Now he helps other entrepreneurs do the same, faster, with a framework born from the journey.
✦ The Origin
Most coaches teach theory. Jason built companies, scaled them, and never forgot what was most important. Here's how it happened.
2012 – The Painter
Jason didn't start painting because he loved the craft. He started because he needed to make money and noticed an industry full of unprofessional operators. Where others saw a trade, he saw a business waiting to be built.
Paris Painting launched in Minneapolis, MN with Jason and a few of his old college roommates. No systems, no playbook. Just hustle, an obsession with doing things right, and a stubborn refusal to run a sloppy operation.
2013 – 2020 · The Operator
Jason systematized everything obsessively. Open-book management, financial literacy training for painters, uniformed crews, wrapped vehicles, detailed estimating systems. He treated a painting company like a Fortune 500 would treat any other business.
The breakthrough came through hiring, delegating, and building layers of management so the company could run without him in the room. Paris Painting grew past $1M, past $5M, past $10M, and most recently past the $20M mark, each milestone requiring a complete rebuild of the foundation from scratch.
Along the way, he became a prominent voice in the painting industry: 100+ podcast appearances, industry workshops, becoming board Chair of the PCA, and a reputation for being direct, systems-obsessed, and unapologetically professional.
2021 – 2023 · The Visionary
Jason realized the playbook that built Paris Painting could be replicated. He founded Aleph Holdings, a portfolio of 25+ painting and contracting companies with $100M+ in combined revenue. Each company keeps its own identity while getting shared systems, support, and operational excellence.
He also launched Aleph Capital for real estate investments and became a sought-after industry speaker. His "Wild West Parable" became a signature framework, challenging an industry full of undisciplined operators to professionalize or get left behind.
2023 – Present · The Coach
Before all the success, Jason had realized that success without meaning is a more expensive version of being stuck.
He iterated and formalized the Life Arrow, something he first began using at just 22 years old. A framework that starts with identity and purpose before ever touching goals. He refined his own identity statements, intentions, and quarterly focus over the years, pressure-testing the process against real life. When industry peers started asking for his guidance, he went back to this tried-and-true framework and began walking others through it. What started as a personal discipline became a coaching practice built on a decade+ of living proof.
40+ clients later, the framework has proven itself. Not because it's theoretical, but because it was born from the actual experience of building, scaling, achieving, and then asking: "What actually matters?"
✦ Faith
Jason is openly Christian, and his faith is central to everything he does. His personal purpose statement is "Praise, Revere and Serve God." It's not a tagline. It's the anchor for every decision, every coaching session, every relationship.
With clients who share his faith, scripture and prayer are a natural part of the process. With clients who don't, Jason adapts the language while preserving the concepts. The framework itself is designed to work with any belief system, because the principles of identity, intention, and purpose are universal.
What doesn't change: the conviction that success is stewardship, not entitlement. That wealth is a tool for service, not an end in itself. And that the point of building something great is what you do with it after.
"All resources, money, people, opportunities, are entrusted, not owned. Success creates responsibility, not entitlement."Jason Paris
✦ Beyond the Bio
Training for 100 mile races and then 200 mile plus. Not because it's easy, but because the suffering teaches things comfort never will.
Flies as a way to push limits and see the world from a different altitude. Sometimes literally with his kids in the back seat.
Married to Amy. Five homeschooled children. The family section of his own Life Arrow is just as detailed as the business one.
Jason's personal Life Arrow is actively maintained and regularly updated. He reviews his own identity statements, intentions, and quarterly goals. He doesn't just teach the framework. He lives inside it.
✦ By the Numbers
✦ Ready?
Book a free 20-minute intro call. Jason will walk you through the Life Arrow, answer your questions, and help you decide if this is the right fit.
Book Your 20-Minute Intro Call Free. No pressure. Just a conversation.